New work from Barker Gray, details below!
Brief; To create customer & consumer interest, awareness and ultimately trial of the newly developed Two Seasons coffee brand. The brand has a unique proposition based around the two coffee harvests that happen globally each year, and the sourcing team search out the very best of these origin harvests for the Two Seasons brand.
Solution; We had the full support of the client team to break all the traditional codes of roast & ground coffee language (black, gold, heritage credentials etc) that persists in the many upmarket and boutique cafés in metropolitan Australia.
We wanted to drive in the opposite direction of gourmet coffees overriding archetype…‘The Lover’. The result is a creative solution that plays to The Innocent and The Jester. Two Seasons breaks all convention and is purposefully everything we don’t know ‘origin’ based coffees to be…joyful, colourful and fun…the promise of a great experience to come, which for those who love their coffee it delivers.”
