by First name Last name on 11/24/2010 | 2 Minute Read
An innovative new concept from Product Ventures:
"As a creative consultancy to many of the world’s biggest beverage brands, we were asked what we think the future of beverage packaging may look like. DRIVE is the expression of a new packaging platform which leverages the minimalist and compact nature of pouches."
"The vessel contains the liquid and the injection molded plastic framework provides the handle-ability, stability and reclose-ability. In the future, packaging may very well be refillable pouch “cartridges” and durable keepsake on-the-go sleeves and at-home carafes. For large volume multi-serve, the bag-in box represents what we feel is the most viable platform. When dispensing, it does not allow air back into the pack, which is typical of rigid bottles with closures and which helps to maintain the quality of the remaining product. The bag in box also affords opportunities for case less palletization, is cube efficient in distribution and space efficient within the fridge.