Nexus DVD Reel Packaging
by Yael Miller on 09/08/2009 | 1 Minute Read
Beccy McCray, director of creative development at Nexus Productions, says about their new DVD packaging: "We wanted to create something much more sustainable than the plastic jewel case and came up with the idea of a multi-functional and 100% recyclable cardboard box, inspired by the visual language and utilitarian functionality of the humble transit box."
Working with the design company, Julia, Nexus has realised that vision with a cleverly designed package which works not only as a DVD case but also the envelope, achieving the aim of reducing waste while not compromising on presentation.
(Continue to see a couple more views of this box.)