Vendors line the halls of Fancy Food Fest

Alton Brown

by First name Last name on 07/09/2009 | 1 Minute Read


Jageland Hampus, a Swedish designer, has developed a spice range targeted towards the visually impaired:

"I decided to create an identity, packaging, and product design, which is suitable for blind people as well as visually impaired. Blind people cook just as much as people who are visually able, but to make it easier for them, they use a number of different methods including placing text in Braille on all of their products.

The identity logo I designed for the ingredient range is made out of the Braille representation of the letters ‘a’ and ‘b’. Consequently, by only using the elements that is building up the regular letters ‘a’ and ‘b’, Hampus communicated the name of the ingredient range in a strong and simplistic way, which both can be read by blind and visual able."


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