"I created a hair care packaging line for Shan Rahimkhan
, a German star-coiffeur based in Berlin. This first-time range launched under the newly developped brand TRUE
consists of 11 products in two basic forms and 4 sizes. Besides the packaging, the brief included logo development of the brand TRUE and its subbrand TRUEVolume
preparing the ground to launch further ranges for other hair needs. I choosed forms, fonts and colours to achieve a look capturing and fusing the values luxury, modernity, mysticism and elegance roughed up with a subtle irony and playfulness at the same time, all resulting into a uniquely Shan
style. TRUEVolume is launched in Berlin and will be distributed selectively nationally and internationally."